It's no secret that many companies collect data about you. Some, like banks and phone companies, have been collecting such information for decades. We're used to it and, mostly, accept it.
Remember when Dick's Sporting Goods said it would no longer sell "assault" weapons in its stores and refuse to sell firearms to anyone under the age of 21? We said the company was free to do whatever it wished, but should not be surprised if a good portion of its customer base decided to take its business elsewhere.
The moral outrage we noted earlier about Border Patrol efforts to end and ultimately disperse the migrant caravan's asault on the border was entirely predictable. But something else was, too: the re-discovery that during the Obama years, there were similar incidents at the border (including the separation of migrants and their children).